BCG Growth Share Matrix Software 1.0

Boston Consulting Group (BCG) Growth Share Matrix

Developer:

www.clickok.co.uk/BCG/pay.html

License:

Shareware

OS:

Windows 98 / ME / 2000 / XP / 2003 / Vista

Requirements:

16mb RAM 10Mb HD space

Price:

$25.00
Price is subject to change at any time by the company

Date added:

4/10/2008

Last Update:

2/19/2008

User Rating:

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Boston Consulting Group (BCG) Growth Share Matrix Software; star, dog, problem child, cash cow; Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. In the early 1970's the Boston Consulting Group developed a model for managing a portfolio of different business units (or major product lines). The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors.

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